Advertising (part two) - Famous Ads

While in an airport in 1971, an executive of the agency responsible for the Coca Cola advertising and two songwriters saw many fellow travellers from around the world drinking Coke. This inspired them to create the song “I'd like to buy the world a Coke”. This featured in an infamous ad where people from many cultures are standing on top of a hill singing the song. The advertisements eventual cost was $250,000, an unheard of amount for an advertisement. Campaign magazine labelled it as "one of the best-loved and most influential ads in TV history" in 2007. It became so popular that a band called The New Seekers rereleased it, changing the lyrics so that it became “I’d like to teach the world to sing”. The song became a UK number #1.

In 1995, the companies advertising agency came up with the idea of “Christmas Caravans” – Coca Cola trucks that were illuminated with Christmas bulbs and an image of Santa Claus on the back, so that again Santa Claus would become associated with the brand. They were featured in an ad which now for many people marks the start of Christmas.

Although it fell into disuse in 2001, it was brought back in 2007 to again mark the holidays.

            Other facts about Coca Cola

       Coca Cola was the first ever commercial sponsor of the Olympic Games, starting in Amsterdam in 1928

   

       Coca Cola has sponsored the FIFA World Cup since 1978

       Artists such as Elvis Presley, the Beatles, Elton John and David Bowie have been spokespersons.  

       The brand is worth an estimated $74 billion

       The average person consumes a Coke product every four days